Industry: Product Innovation & Vendor Platforms
We led Glovendor’s product, design, and marketing, launching the platform with community-driven campaigns and live events. The partnership combined software development with experiential branding to accelerate adoption and industry recognition.
The goal
Thirty Ventures turned to FRUXD to bring Glovendor’s vision to life as a next-generation platform for product design, development, and sourcing. The challenge was to build a system that not only streamlined how brands work with vendors but also positioned Glovendor as an industry leader from day one.
FRUXD’s role was to run product, design, and product marketing end-to-end, while also crafting creative community touchpoints. This included running and participating in live events and pickleball tournaments that gave Glovendor a unique cultural edge, driving user adoption and brand awareness in ways that extended far beyond software.
The process
FRUXD began by leading Glovendor’s product and design, creating a platform that simplified how brands manage design, development, and vendor relationships. Every feature was shaped to solve real operational pain points, with user experience and scalability at the core.
Alongside product development, FRUXD built and executed a full product marketing strategy. This included live events and pickleball tournaments that doubled as both engagement tools and brand-building experiences. By uniting product, design, and marketing under one strategy, FRUXD gave Glovendor a clear path to adoption and community growth.
Results
Glovendor emerged from launch with a fully functional platform that brands and vendors could adopt quickly. The product’s streamlined workflows and intuitive design positioned it as a trusted solution for managing the complexities of product creation and vendor coordination. Early users reported greater efficiency and clarity across their projects, validating the platform’s core value proposition.
The marketing initiatives proved equally impactful. Live events and pickleball tournaments generated attention beyond traditional tech channels, creating cultural buzz that translated into user sign-ups and brand loyalty. These experiences helped Glovendor stand out in a crowded product innovation space, positioning it as both a practical tool and a community connector.
Together, these efforts established Glovendor as one of Thirty Ventures’ most visible projects. With FRUXD leading product, design, and marketing execution, the venture gained traction, credibility, and momentum, setting a strong foundation for continued growth in the product innovation and vendor platform industry.
