Industry: Consumer Platforms & Digital Media Innovation
Through our Director of Growth, Umair Shahzad, a partnership was formed with Khudi Ventures, Pakistan’s largest venture studio backed by Jang Media Group, to lead growth across product, operations, marketing, and customer experience. New products were built from the ground up, driving go-to-market, product development, and growth hacking strategies that powered the launch of Dil Ka Rishta—Pakistan’s fastest-growing startup with 7.5 million users and multiple “Startup of the Year” awards.
The goal
Khudi Ventures set out to establish itself as Pakistan’s largest and most impactful venture studio, with the backing of Jang Media Group. To achieve this, they needed leadership that could unify product, marketing, operations, and customer experience across a diverse and rapidly growing portfolio. The objective was to create scalable ventures capable of mass adoption while positioning the studio as a market leader in innovation and growth.
As the first hire after the CEO, Umair was tasked with managing the entire portfolio and driving results across every function. This meant building new products from scratch, designing go-to-market strategies, and executing aggressive growth campaigns. The goal was clear: launch ventures that could dominate their categories, culminating in the creation of Pakistan’s fastest-growing startup and setting a new standard for venture studios in the region.
The process
The portfolio was first evaluated to understand the challenges and opportunities within each venture. Products at various stages of development required tailored approaches, from building entirely new offerings to refining existing ones for stronger market fit. Go-to-market strategies were created to match the fast pace of Pakistan’s consumer markets, ensuring launches could achieve both rapid adoption and long-term traction.
Growth hacking played a central role, blending data-driven experimentation with bold campaigns designed to capture rapid user adoption. Cross-functional collaboration ensured that product development aligned with marketing efforts and customer experience, creating unified growth engines across the portfolio. This integrated process allowed Khudi Ventures to not only launch but also rapidly scale ventures within highly competitive consumer markets.
Results
Several ventures within the portfolio achieved rapid scale, supported by streamlined operations and coordinated growth strategies. New products successfully launched into the market with clear positioning and targeted campaigns, gaining traction in highly competitive consumer segments.
The most notable outcome was the launch of Pakistan’s fastest-growing startup, which reached 7.5 million users and earned multiple “Startup of the Year” awards. This success positioned Khudi Ventures as the country’s leading venture studio and demonstrated the effectiveness of a unified growth framework across product, operations, marketing, and customer experience.
