Industry: Floating Infrastructure & Maritime Innovation
The Floating Institute drives research, strategy, and education at the intersection of floating infrastructure and maritime innovation. By mapping opportunities across housing, logistics, energy, and coastal industries, TFI positions the floating economy as a new frontier for global growth.
The goal
The Floating Institute engaged FRUXD to help define and communicate the emerging field of the floating economy. The challenge was to translate complex ideas about floating infrastructure, maritime innovation, and coastal development into content that could inspire action and attract global attention.
FRUXD’s mandate was to build the thought leadership backbone—research reports, content systems, and storytelling frameworks that would establish TFI as the industry’s central authority. This meant creating a recognizable narrative that could connect policymakers, investors, entrepreneurs, and operators under a single vision.
The goal extended beyond visibility. FRUXD set out to position TFI as the definitive source of insight for anyone exploring opportunities in the floating economy, ensuring the institute could grow its influence while creating investable pathways for industry stakeholders worldwide.
Our approach
FRUXD began by building a comprehensive content and research engine for The Floating Institute. This included developing industry reports, policy-focused briefs, and market analyses that translated technical concepts into accessible insights. The goal was to create a steady cadence of authoritative content that could anchor the institute’s reputation as the go-to source on the floating economy.
In parallel, FRUXD designed a multi-channel content strategy to maximize reach and engagement. Social media campaigns, newsletters, and long-form articles amplified TFI’s voice, while podcasts and interviews highlighted the perspectives of global stakeholders. This approach ensured the institute’s message resonated across both expert and general audiences.
To strengthen credibility, FRUXD also focused on partnerships and community engagement. Roundtables, collaborative reports, and stakeholder interviews connected TFI with policymakers, investors, and entrepreneurs worldwide. By combining research-driven content with ecosystem-building initiatives, FRUXD positioned The Floating Institute as both a thought leader and a convening force in the global floating economy.
The result
The Floating Institute quickly gained recognition as a central voice in the global floating economy. FRUXD’s content and research framework enabled TFI to articulate a clear narrative for an emerging industry, making complex ideas both accessible and actionable for stakeholders worldwide. This positioned TFI as a credible authority that could bridge the gap between vision and execution.
The multi-channel content strategy amplified TFI’s reach across key regions including the U.S., GCC, Asia, and Africa. Reports, articles, and interviews attracted the attention of policymakers, investors, and venture builders, while digital campaigns sparked dialogue that expanded the institute’s influence. TFI became a trusted resource for industry leaders seeking context and clarity in a fast-evolving market.
Most importantly, the initiatives created tangible momentum for the floating economy as a whole. Stakeholders gained access to actionable insights, investors began exploring new pathways, and policymakers recognized the potential for coastal development. By delivering research, storytelling, and community-building at scale, FRUXD helped The Floating Institute establish itself as the connective tissue driving awareness, opportunity, and growth in this emerging global industry.
